The Milan-based brand was founded by Art Director Carolina Nisivoccia, who has been involved in interior and brand design for more than twenty years. There is a clear reference to the Salon de refusés from the Napoleonic era, where the works of the great masters of Impressionism were gathered, devalued and denigrated. Likewise, Atelier des Refusés portrays beauty, enhancing high-quality "textile scraps" and presenting their best aspects.